The challenge
Northern Lights is a three-day festival spread across the city after dark. Visitors struggled to find installations, and the organisers wanted a more connected experience for both locals and tourists.
Our approach
We designed a joined-up system of physical wayfinding and a lightweight web guide, testing routes at night with real visitors to make sure every sign and screen worked in the dark.
- Illuminated wayfinding totems at key routes and junctions
- A mobile-first festival guide with live maps and accessibility information
- Two interactive light installations co-created with local artists
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Festival Director, Northern Arts Trust
Key results
85kvisitors
4.8/5visitor rating
30%more installations visited per person
The outcome
Visitor numbers and satisfaction both reached record highs, and the wayfinding system has been adopted as a permanent part of the festival.
