The challenge
Meridian Finance had grown quickly, but its brand still looked like the start-up it once was. Prospective clients found the website hard to navigate, and the identity no longer reflected the calm, considered advice the firm is known for.
Our approach
We interviewed clients and advisers to find the language people actually use about Meridian, then built a quieter, more confident identity and a website organised around client questions rather than products.
- A refined wordmark and a restrained, high-contrast colour palette
- Plain-English messaging framework used across every touchpoint
- A rebuilt website with clear journeys for new and existing clients
“€
Managing Partner, Meridian Finance
Key results
3×enquiries from the website
40%longer average visit
6weeks from brief to launch
The outcome
The new identity rolled out across offices, documents and digital in a single coordinated launch. Enquiries through the website tripled within six months.
